PRIVACY POLICY FOR PLUMRUSH
Last Updated: 13 June 2026
Introduction
This privacy policy outlines how mypage ltd ("we", "us", "our"), operating the web application PlumRush, collects, uses, and protects your personal information in accordance with the New Zealand Privacy Act 2020.
1. Information we collect
We collect personal information from you, including information about your:
- Identity Data: Name and date of birth.
- Contact Information: Mobile number and email address.
- Device, Analytics, and Network Data: Your IP address, device type, operating system, browser type, and tracking data collected via third-party analytics tools (such as Google Analytics and Webflow infrastructure) to improve our site performance.
- Usage Data: Your interactions with the PlumRush web application, features used, and reward redemption history.
- Reward and Activity Data: Information relating to loyalty rewards, points, stamps, redemptions, and interactions with participating businesses.
- Profile and Business Card Data: Information, links, images, or contact details you choose to display publicly on your PlumRush digital profile or business card page.
2. Public Profiles and Third-Party Visitors
PlumRush allows certain users to create public digital business cards, mini-websites, or profiles intended for public viewing.
- Any information you display on your public profile will be visible to end customers and the general public.
- We may collect basic device and usage data from visitors who view your public profile page solely on your behalf to provide you with page analytics. PlumRush is a data processor for this specific information, and you are responsible for how you handle your profile visitors' interactions.
3. Why We Collect This Information
We collect your personal information in order to:
- Provide customer rewards programs, manage user accounts, communicate with users, and deliver PlumRush services.
- Provide, host, and display public digital profiles.
- Provide personalised rewards and milestone benefits (such as birthday rewards).
- In accordance with the Unsolicited Electronic Messages Act 2007, you can opt out of marketing communications at any time by clicking the "unsubscribe" link in emails or following the opt-out prompts in our SMS messages.
4. Sharing Your Information
Besides our staff, we share this information with:
- Service Providers: Trusted third-party cloud hosting and software infrastructure providers in order to host and safely operate the PlumRush platform.
- Participating Merchants: Information necessary to manage, validate, and provide loyalty rewards through their rewards programs.
- Your data may be transferred, stored, or processed by cloud providers located outside New Zealand (such as servers in Australia or the United States). We ensure these overseas service providers meet security standards compatible with New Zealand privacy laws. We do not sell or rent your personal data to third parties.
5. Choice and Consequences
Providing some information is optional. However, if you choose not to enter your name, email address, or date of birth, we will be unable to provide specific services such as personalised rewards, birthday rewards, digital profiles, or essential account communications.
6. Data Security
We keep your information safe by storing it in encrypted cloud databases and only allowing authorised staff to access it. We retain your personal information only for as long as reasonably necessary to provide our services. If you delete your account, or if a Merchant you engage with leaves the platform, we will securely delete or anonymise your associated data within a reasonable period, unless legal obligations require us to hold it.
7. Retention of Information
We retain personal information only for as long as reasonably necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer required, we take reasonable steps to securely delete or anonymise it.
8. Changes to this Policy
We may change this Privacy Policy from time to time as required by applicable law, and to reflect changes to our personal information collection, usage, and storage practices. If we make material updates, we will notify you through the PlumRush web application or via email. Unless stated otherwise, our most current Privacy Policy applies to all personal information that we hold.
9. Your Rights
You have the right to ask for a copy of any personal information we hold about you, and to ask for it to be corrected if you think it is wrong. If you’d like to ask for a copy of your information, or to have it corrected, please contact us at hello@plumrush.com.
For more information about privacy issues in New Zealand and protecting your privacy, visit the New Zealand Privacy Commissioner's website at www.privacy.org.nz.
